TRIBUSBUSINESS ADVISORS

About Tribus

Your Business. Our Resources. One Team.

We built Tribus so business owners have one partner for the functions that keep a company running — finance, accounting, payroll, HR, and strategy — instead of piecing it together on their own.

The Tribus leadership team meeting around a conference table

The Small Business Dilemma

Running a business requires regular financial oversight, managing a team of people, developing sales and marketing strategies, and staying compliant with current laws and regulations — all while managing the whirlwind of daily operations. When a business is not large enough to support a full C-suite, ownership is left to work through all of these functions on their own. For many, that means outsourcing to a number of different companies. For some, it means costly mistakes and lost opportunities due to a lack of resources or the time to source good options.

How We Help

Our firm was built to fill the expertise and resource gap that many small to medium size companies face in today's business environment. Our suite of business services and team of subject matter experts fills that gap with tailored solutions to help clients operate and thrive. Our integration into a business allows ownership and top management to focus on their most important tasks while we support daily operations and offer advice when needed.

Supporting Small Business Operations

We are committed to bringing essential business functions into our suite of services so that our clients have ONE partner that can support the main functions of business operations. We offer many of those services within our own team and leverage a team of business partners for areas outside our expertise.

Leveraging Expertise

Our team of experienced professionals offers guidance in support of strategic and tactical decisions on a fractional level. This gives our small business clients access to experience and knowledge without the financial commitment of C-level executives. We can assist short term or become an ongoing resource depending on our clients' needs.

Eric Gonzalez, Co-Founder and CEO of Tribus

Eric Gonzalez

Co-Founder & CEO

A Note From Our Co-Founder & CEO

From one entrepreneur to another, thank you for taking time to learn about us. You are probably here in search of improvement and a better way to do business. If so, then our mindsets align.

Our company was founded on the idea that there must be an easier way for small business owners to get what they need to succeed without losing sight of running the operations of their business. Our mission from the beginning was always to bring resources together in one place so you don't have to piece it together all on your own.

We've built our firm with great people, proven technology, and time-tested processes to be a reliable and supportive partner to all our clients. We've spent years building a network of experts and partners to help in areas that are not our expertise, so you have vetted options at your disposal.

We look forward to joining your journey in business and helping you achieve your goals. Thanks again for visiting, and I look forward to meeting you soon.

Our Leadership Team

Five dynamic women leading the firm

At Tribus, our strength lies in the diversity of our leadership. Our management team's combined experience spans finance, human resources, business strategy, marketing, and operations. Each brings a unique perspective, but we share one common goal: to help small businesses thrive. Together, we lead with integrity, innovation, and a deep commitment to empowering others through smarter solutions and meaningful relationships.

Christi Soliz, Co-Owner and Chief Operations Officer at Tribus

Christi Soliz

Co-Owner and Chief Operations Officer

Christi leads day-to-day operations across the firm, aligning teams, technology, and process so client work runs on schedule and to standard.

Monica Shaw, SHRM-CP, Co-Owner & VP of Human Resources at Tribus

Monica Shaw, SHRM-CP

Co-Owner & VP of Human Resources

Monica heads payroll and human resources, guiding clients through compliance, employee relations, handbooks, and compensation structure.

Miracle Rodriguez, Director of Accounting at Tribus

Miracle Rodriguez

Director of Accounting

Miracle oversees the accounting team and the monthly close, keeping financial reporting accurate, timely, and useful for decision making.

Staci Guy, Marketing Director at Tribus

Staci Guy

Marketing Director

Staci directs brand and marketing strategy for the firm and advises clients on positioning, messaging, and growth initiatives.

Letty Gonzales, Chief Growth Officer at Tribus

Letty Gonzales

Chief Growth Officer

Letty leads the mission to serve more small businesses across our service markets, expanding how and where Tribus supports Texas owners.

Get Started

Let's build one team

Book a 30-minute consultation and we'll show you exactly where we can take work off your plate.

Book a ConsultationExplore Services